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Top Branding Agencies in NYC

New York City (NYC) is home to some of the leading branding agencies and pioneers within making a lasting impression. Discover our top three best NYC branding agencies that were chosen for their professionalism and creative approach to creating a company’s image. 

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Lounge Lizard

Lounge Lizard is a New York City-based digital agency that offers digital services such as web and mobile app development, branding, SEO and social media management. They combine their digital marketing strategies with creativity and technology to provide their clients with the best solutions.

The team of Lounge Lizard is passionate about what they do and their mission is to deliver success and measurable results, not just a product that looks great. This digital company also serves many industries including insurance, law, architecture and manufacturing.

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CBX

CBX is an innovative digital agency that helps businesses by creating brand experiences and making them stand out from the competition. They implement the latest strategies blending them with their expertise in design and innovation to provide their clients with memorable experiences. 

CBX creates unique and appealing website designs and package designs as well. They have numerous notable clients including Maddy & Maize, Valvoline and Pillsbury. 

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Imagemme

Specializing in branding, packaging, product design and digital design, Imagemme is a creative digital agency situated in New York. They provide their clients with authentic and unforgettable brand identities. So, they always study businesses, their customers and competitors to deliver unique solutions.   

The products Imagemme creates always stand out since they are custom-made and focus on the personality of businesses. No matter whether they develop a new product or work on existing products, they always pay attention to providing clients with unique user experience.

Top NYC Branding Agencies Of 2019

Now that you’ve seen our top three New York branding agencies, take a look at our full list of the best NYC branding agencies based on our experienced ranking system. We’ve made it easier for you to find the branding agency that suits your brand’s specific needs.

CompanyWebsiteLocationTeam SizeAverage RateMinimal Budget
1. Lounge Lizardhttps://www.loungelizard.com41 e 11th street 11th floor, New York, New York 10003, United State50 - 99$150/hr$25,000 - $50,000
2. CBXcbx.com35 East 21st Street, New York, New York 10010, United States50 - 99$150/hrInquire
3. Imagemmehttp://www.imagemme.com285 West Broadway Suite #650, New York, New York 10013, United StatesUnder 49$140/hr$1,000 - $10,000
4. Fueledhttps://fueled.com13 Crosby St, New York, New York 10013, United States50 - 99$175/hr$50,000 & Up
5. Bolds Creativehttp://boldscreative.com24 west 30th Street, Suite#3, New York, New York 10001, United StatesUnder 49InquireInquire
6. WORXhttps://www.worxweb.com151 East 31st Street, New York, New York 10016, United StatesUnder 49Inquire$1,000 - $10,000
7. Blue Fountain Mediahttps://www.bluefountainmedia.com102 Madison Ave, Second Floor, New York, New York 10016, United States250 - 499$150/hr$50,000 & Up
8. Studio Simpaticohttps://studiosimpati.co252 W 38th St #1203, New York City, New York 10018, United StatesUnder 49$160/hr$10,000 - $25,000
9. DTE studiohttps://dtestudio.com150 West 30th Street, New York, New York 10001, United StatesUnder 49$150/hrUnder $1,000
10. Prime Studio Inc.https://www.primestudio.com315 West 39th Street, Suite 1101, New York, NY10018, United StatesUnder 49$200/hr$10,000 - $25,000
11. Traffic, Inc.http://www.traffic-nyc.com111 East 70th Street, New York, New York 10021, United StatesUnder 49$150/hr$1,000 - $10,000
12. RRR Creativehttps://rrrcreative.comRRR Creative is Located in New York City, New York City, New York 10023, United StatesUnder 49$150/hrUnder $1,000
13. Van West Mediahttps://vwm.com121 W 27th St, Suite 1202, New York, New York 10001, United StatesUnder 49$150/hr$1,000 - $10,000
14. Brandemixhttps://www.brandemix.com31 West 34th Street, 7th Floor, New York, New York 10001, United StatesUnder 49$50/hrInquire
15. Empirical Designshttps://www.empiricaldesigns.net244 Fifth Ave N257, New York, New York 10001, United StatesUnder 49Inquire$1,000 - $10,000
16. Arrow Promotionalhttps://arrowpromotional.com6 W 20th Street 3rd Floor, New York, New York 10011, United StatesUnder 49InquireInquire
17. Phoenix Media Grouphttp://www.phoenixnyc.tv375 Greenwich Street, New York, New York 10013, United StatesUnder 49InquireInquire
18. Pollen Brandshttps://pollenbrands.com601 W 26th St., Ste 325-17, New York, New York 10001, United StatesUnder 49$200/hrInquire
19. Plus972https://www.plus972.com1120 Avenue of the Americas, 4th Floor, new york, New York 10016, United StatesUnder 49$150/hr$10,000 - $25,000
20. DeSantis Breindelhttps://www.desantisbreindel.com30 West 21st Street, New York, New York 10010, United StatesUnder 49$225/hrInquire
21. TechBear.comhttps://techbear.com252 Nassau Street 2nd Floor, Princeton, New Jersey 08542, United StatesUnder 49$23/hrInquire
22. The Weird Companyhttps://theweird.company349 5 ave, New York, New York 10016, United StatesUnder 49$80/hr$1,000 - $10,000

What To Look For In A Top NYC Branding Agency?

When you are considering to hire a top NYC branding agency, you must identify your business needs and search for a NYC branding agency based on this. Matching your criteria with a top NYC branding agency’s skill set and expertise will give you a better chance at success in the long run.

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Budget

In our list of NYC branding agencies, we have provided a price estimate for each agency. As a business, you must decide how much you are willing to spend on branding agency services?

Choose a NYC branding agency that fits your budget and perspective.

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Brand Fit

What type of branding company would best fit the culture of your business and your personal taste? A NYC branding agency who gets along with you and understands your vision will bring the best results possible.

Search for a top NYC branding firm that understands your brand and its mission first and foremost.

Why Choose NYC?

In today’s world, NYC branding agencies are rooted within technology, savvy design and sleek strategies, ultimately transforming the way audiences view and engage with brands and companies. With a population of 8.5 million, New York City is not just a business hub, but a creative branding gateway. 

Everything in terms of business and branding agencies, tends to be focused in Manhattan, which is minute in comparison to the size of the Big Apple itself. Having said that, it’s also the perfect place to network and build up a repertoire. NYC branding agencies are innovative with new ideas and concepts, resulting in a positive outcome for your company in terms of return on investment (ROI).

Take a look at NYC branding agencies and their purpose, and what they do and offer, as well as gain insights into useful branding and consumerism statistics below.

NYC Branding Agencies And Their Purpose 

It’s a question most ask, what is the purpose of branding agencies, and why NYC? 

Let’s define what branding is; Branding, by definition, is essentially a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product or service and ultimately distinguishes it from other similar companies products and services. 

Hiring a NYC branding agency is important, not only because it gives you the opportunity to have professionals create or develop your brand image, but they will guide you with the best practices.  NYC branding agencies intend to create impressions on your consumers, by identifying your competitors, analyzing them, and creating a different concept or angle to market your brand image on.

They will build your brand to ultimately be a true representation of who you are as a business, and how you wish to be perceived.

The purpose of NYC branding agencies is quite simple; they offer a professional service, with experienced teams, that will offer an array of strategies to identify your weaknesses to regain it to strength status. They will work with you, listen to you and guide you to get the best results, maximizing your image, reputation and revenue.

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NYC Branding Agencies – What Do They Do?

NYC branding agencies specialize in creating and launching brands, and re-branding. In addition to planning and managing branding strategies for clients, including support in advertising methods and other forms of promotion and marketing. However, there are many areas that are used to develop a brand including online and offline advertising, impeccable customer service, promotional branded merchandise, reputation management and a custom-made logo that should tell a story of who you are at one glance. 

A brand should represent a promise to the customer, reflecting the expectations they can have from the products and services which are offered, as well as the offering difference amongst the competitors. All of these elements from a NYC branding  agency should work together to create one unique and (hopefully) attention-grabbing professional profile.

But why hire a NYC branding agency? Well a New York branding agency ultimately allows organizations to gain competitive advantage, as well as define a coherent brand communication strategy, and to reach the target market and expand it.

NYC branding agencies
NYC is not just a business hub, but a creative branding agency gateway.

NYC Branding Agencies V Advertising Agencies – The Key Differences

Although we are on the subject of NYC  branding agencies, let’s clarify the differences between branding and advertising agencies.

  • The difference between these two agencies is between the strategy (branding) and tactics (advertising). 
  • Whereas branding play an integral role in a firm’s business strategy. Advertising is focused on the process which firms use to market and communicate to existing and potential customers. 
  • A branding agency goes beyond there deliverables, and whilst commonly performing similar services to a traditional advertising agency, is involved in a larger strategic process.
  • However, what both have in common is celebrity endorsements. Celebrities benefit both branding and advertising agencies, promoting them on social media platforms, such as Instagram and Facebook. 

NYC Branding Agency Statistics 

Delving into some insightful statistics regarding branding, “Fit Small Business” has quoted why first impressions matter, why color is integral to your identity and why social media is your customer playground. Take a look at 4 top NYC branding agency statistics.

It Takes Just 10 Seconds For People To Form An Impression Of Your Brand

Did you know that human beings scan their surroundings and form instant impression?

This is true whether you’re meeting someone for the first time or meeting a brand for the first time. It takes just 10 seconds for customers to make an instant decision whether or not they like, or more importantly, trust your brand. How can you maximize your potential? You should make those vital 10 seconds count by choosing from NYC branding agencies wisely, especially one that is experienced in visual branding, which accounts for a good deal of first impressions.

A “Signature Color” For Your Brand Boosts Brand Recognition By 80%

What does Visual branding entail? Usually with NYC branding agencies, it actually includes choosing the specific color and logotype, among other aspects of the design of your brand, which essentially tells the story of your brand visually. 

Within these attributes, color boosts brand recognition by a whopping 80%. Stated to Fit Small Business, brand colors such as blue and shades of blue are the most popular. With 30% of brands including some shade of blue in their logo. Color denotes different ideas within culture, but in the Western culture, blue represents security and seriousness. That’s one reason why firms such as IBM and Chase bank use blue within their logos.

50% Of People Follow One To Four Brands On Social Media

Again, it’s a long process to successfully brand your business, and takes effort to win customers on social media. That’s why brands in New York, choose from NYC branding agencies.

Having said that, NYC branding agencies will ensure ways to retain customer loyalty within following your social platforms. According to Ad Week, 91% of retail brands use 2 or more social media channels. 

With customers wanting to feel they have a relationship with the brand, they are more likely to spend more time with your brand online via social media.  Which is why your chosen agency, from our list of NYC branding agencies, should be critical with relatable content that is not only truthful and consistent, but of valuable to your customers.

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Why Branding Is Important For Your Business – 5 Reasons 

You can be situated anywhere in the world, however, all of the best branding agencies are similar within practice, including NYC branding agencies. They all adhere to the same methods, and also have the same purpose- branding your company to the highest degree to establish yourself in the industry, ultimately making an impact and great return on investment. 

But have you ever wondered why branding is actually important for business? We have listed 5 reasons why branding is important for business. 

1. Branding Creates Trust

A professional image and well-strategized brand will ultimately help the company build trust with consumers, potential clients and customers. 

Being properly branded by an agency from our list of NYC branding agencies, will give the impression of being an industry expert and making the public feel as though they can trust your company, the products and services it offers and the way it handles its business. 

Ultimately, people are more likely to do business with a company that has a polished and professional portrayal.

2. Branding Improves Recognition

The most important reason why NYC branding agencies are important to a business, is because it is how a company gets recognition and becomes known to their consumers. 

The logo is the most integral element of branding, especially within this factor, as it is essentially the face of the company. This is why you should hire a professional NYC branding agency, to design your logo, amongst the other credentials. Making all brand designs powerful and easy to remember, making an impression on a person at first glance.

3. Branding Motivates Employees

When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. 

Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.

4. Branding Generates New Revenue

Branding is an integral part of company growth, and also within generating future business. A strong established brand can increase a business’ value by giving the company more leverage in the industry. 

This makes it more viable to hire an agency from our list of NYC branding agencies, simply as an investment opportunity because of its firmly established place in the marketplace.

5. Always Have Your Customer in Mind

Strong branding generally means there is a positive impression of the company amongst consumers, which are most likely to do business with you because of the familiarity.

Once a brand has been well-established, word of mouth, which is the oldest, most-valued form of advertising, will be the company’s best and most effective technique.

NYC branding agencies
Colors are crucial to your brand image, and the connotations they’re associated with.

NYC Branding Agencies – We’ve Ranked The Best Of Them

In the final analysis of our topic on New York  branding agencies, we’ve discussed what they can do for your business, in terms of what NYC branding agencies do and what they can offer you, to ensure you succeed within branding, as well as why branding is crucial within business- think image differentiation, competitor analysis and crafted stories and tone of voice- which leverages you within the marketplace.

Listed above are our top picks of leading NYC branding agencies, which are most suitable for your company, in addition to important pointers to ensure your firm has the best branding possible, that will set you apart from your competition.

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If your company is seeking the best in innovative branding, then rediscover our list above, of the best NYC branding agencies for your reference.