Top Creative Advertising Agencies

What Types Of Online Ads Do The Top Advertising Agencies Create?

Nowadays, there is a wide number of online advertising tactics you can choose from.

Here are some of the most popular ads that advertising agencies create:

• Remarketing ads: The best way to remind your clients about the existence of your business is by running remarketing ads. These are the people who already know who you are and what you offer. They have visited your website before and have shown interest in your products. So, remarketing ads will remind them of your brand via paid slots on different platforms and websites. They are great for increasing brand awareness and increasing conversions.
• Search engine marketing: It is the practice of using paid ads that appear in the results of search engines such as Google and Yahoo. These ads are also known as pay-per-click (PPC) ads and to run them marketers use advertising platforms such as Google Ads. Search engine marketing is valuable when it comes to increasing the visibility of businesses. 
• Native advertising: Native advertising is the use of sponsored online ads that we see on websites and social media platforms. They blend into the design of the content and feel like part of the format in which they appear. Native ads are actually referred to as “other people’ liked” or “other recommended readings”. Unlike other ads, they are not pushy and are more valued by the readers because of their natural look.
• Social media ads: Social media ads are the ads that we see on social media channels. With social media platforms playing an important role in our lives, social advertising keeps growing every year. This is why the number of advertising agencies is increasing. For example, the research shows that Twitter ads are 11% more effective than those ads that we see on TV during live events. In fact, more than 6 million companies around the world run ads on Facebook to reach their target audience. 3.2 billion people use social media and the number is increasing every day. That’s why presence is virtually necessary, while paid campaigns are usually highly effective. It makes generating brand awareness and acquiring new customers easier. No matter what your business goal is, social media ads are always a great choice. 
• Email marketing: This is one of the cheapest, yet effective ways of advertising. It is the practice of using email to promote products or services by sending discounts, sales and other promotions. To do email marketing, marketers use an email campaign manager to send emails to potential clients. This type of marketing is crucial in developing relationships with leads and increasing customer loyalty. 
• Video ads: Video ads are the sponsored videos we see across different platforms. The best thing about them is that they are entertaining. 87% of marketers use videos as a marketing tool. Thus, incorporating them into your strategy can be a great idea. Among the most popular video ads, there are YouTube and Vimeo. 

These types of online advertising can help you reach a wider audience, generate more conversions and increase your sales. However, don’t focus on them all. It could be a waste of time and money. Find the best agencies and share your business goals with them. They will help you decide what type of online advertising is right for you. 

Top 7 Red Flags To Look For When Hiring a Creative Advertising Agency

Picking the right advertising company for your business can be an overwhelming process.

You need to find a partner that is trustworthy and has proven experience in the field, but also a partner that is able to engage with your personality and your business style.

However, how do you separate a credible agency from an untrustworthy one?

Here are a few red flags to watch out that will signal that a certain company is simply not the right fit for you:

1. They Guarantee Specific Results

Never believe a creative advertising firm that promises certain results like ranking on #1 on Google or X% of ROI.

Advertisements are a risky investment that is a game of chance. And you can never know how effective they can be exactly.

The competition between companies is high. So some of them may guarantee great outcomes to stand out. However, that can be a big lie.

An agency that is trustworthy will walk you through their approach to the different types of ads and will share the possible results, but never promise anything specific.

2. They Say They Have A Secret Formula

There are some advertising companies that may claim to have a secret recipe for successful ads. They might tell you that they incorporate special methodologies that their competitors haven’t heard about and that they can bring you results that no one else can.

However, there is no special formula for success.

The best advertising agencies will share their strategies, tactics and best practices with you.

To avoid being tricked, ask agencies to show evidence of their past work and inquire to explain their approach to how they will adjust their strategies to your business needs.

3. They Offer Poor Communication

Poor communication is one of the biggest reasons why brands change agencies. And the best way to judge your potential partner is before the very start of your project.

See how responsive they are to your inquiry and then to your calls and messages.

Once your project starts, see how often they report on their progress and what kind of relationship they aim to establish with you.

Reading the feedback of their past clients is a great way to find out how communicative these companies are can be one of the key factors in choosing the right partner.

4. They Have A Weak Marketing Strategy

While some agencies may offer high-end services and promise remarkable results, their own marketing strategy may be inadequate.

These companies’ own marketing tactics will give you an insight into how qualified they are, how they communicate with their audience and whether their targeting is adequate.

Find out what ads they run on their social media profiles and if they have partnerships with trusted companies like Facebook or WooCommerce.

So, before you make your choice, ask yourself whether they can meet your needs and deliver you measurable results.

5. They Are Unable To Provide You With Personalized Services

Some advertising companies have prepacked programs that they offer to every single client, no matter of their type of business or industry.

However, working with a firm that is not able to offer personalized services is a bad idea.

Every business is unique and an advertising company should adjust its strategies to meet your specific needs.

So, search for a partner that will get to know you well, that is interested to learn as much as possible about your business, your clients and the environment you operate in prior to putting a plan in action.

6. They Have Poor Client Retention

Poor client retention can be a sign that the past customers had dissatisfying experience with the specific company.

This is why it is important before you choose a partner and sign a contract to thoroughly research their reviews and endorsements on social media networks and Google My Business.

7. They Use Buzzwords Excessively

Avoid advertising agencies that use confusing concepts. It may be their tactic to convince you to hire them.

Instead, hire a partner that uses simple terms that you can understand well and who explains their ideas well.

To ensure your project’s success you need to build your partnership on clarity and transparency.

10 Questions To Ask Before You Hire The Right Advertising Company for Your Business

1. What types of advertising does your firm have experience with?

There are many different channels that you can promote your products or services on. However, your target market is not present everywhere.

And instead of wasting your time and money running ads on every single platform, your partner should help you identify your business needs and audience, and come up with a unique strategy.

So, before picking a company, make sure you communicate your objectives with the potential candidates on our list. Then, they will be able to tell whether social ads, native ads or maybe SEM is the right type of advertising that can bring you measurable results.

2. Have you ever served clients in the same or similar industry?

While not a prerequisite for success, it is recommended to pick a partner that has experience in serving clients in your niche before.

The reason is simple: The more they understand your audience, competition and the environment you operate in, the better they can meet your goals.

An agency that is well familiar with your business trends can also accelerate project delivery.

Thus, it would be nice if the potential companies can show you examples of their past work within your industry.

Their portfolio will show you how qualified they are, what results they have delivered and whether they have worked with any of your competitors.

3. Do you use any unique tools that can help us meet our expectations?

The best advertising companies have access to different premium tools and technologies and incorporate the best advertising practices to add value to your specific business goals.

They can help you reach your demographics better, explore new markets and create personalized ads that will boost your brand awareness and recognition.

4. How do you measure your clients’ ROI?

The agency you choose should be able to provide you with meaningful reports that will measure the effectiveness of their ads.

Although it may take some time for you to see measurable results, still the right agency should be able to demonstrate success and provide you with an insight into leads, clients and ROI.

Thereby, before you make your choice, ask these candidates what metrics they use, how they will report and when you can start seeing results.

5. How often will we communicate to discuss progress and future initiatives?

It is good to know how frequently you and your partner will meet to talk about the outcome of their marketing efforts as well as for future initiatives.

Some teams require weekly meetings if the project is bigger.

The bottom line here is: Look for a structured approach to communication that indicates the company’s commitment to delivering the best results possible and the whole process transparent.

No matter whether your meetings will be held in person or online, you still need to make sure that the company you hire is communicative and shares their ideas, strategies and project results continuously.

6. Who will be the contact person?

The person dedicated to your project will be the driving force and link between your two organizations.This is also who you will turn to if any issue arises or simply if you have a question or want to check on their progress.

As such, the manager dedicated to you should fit your management style and expectations.

7. How much will I be involved?

You as a business owner are probably not able to allocate a lot of your time to the company you hire.

This is why it is important to know to what extent you need to be involved.

And no matter how busy you are, you are investing your money in this agency and for your partnership to be successful you need to be available for them.

8. How do you stay on top of the latest trends in online advertising?

Top advertising companies should always be up-to-date with algorithm changes, rules and best practices across all platforms.

They should also be on top of trends since they are important in outperforming your competition and taking your business to the next level.

So how will you assess their approach to this? Focus on structured and continuous learning processes, training and involvement in industry conversations.

9. How much would you charge for my project?

As we mentioned above, most of these firms charge per hour. However, since every business is different and has its own unique needs, the project scope will vary from client to client.

This is why you should communicate your requirements and goals from the very start so that these candidates are able to tell you the fees and offer you different pricing plans.

10. What if I am not satisfied with the results?

Asking this question will help you understand how safe the investment you are making is.

Even the best advertising company in the world cannot tell you an exact outcome.

There is no secret sauce for success.

However, to ensure the effectiveness of your project, make sure you sign a contract that will include clauses that will ensure the agency delivers everything they promise.

Takeaway

Advertising should be part of every marketing strategy. Promoting your products and services to your audience helps you build brand awareness, attract new customers, outsmart your competitors and increase your sales.

Creating advertising strategies and running ads the right way is crucial for your business. Every company is different and needs to focus on different types of online ads. This is where advertising agencies come handy.

They are creative and have the required experience to promote your business in the best way possible and bring you the desired results.    

Wait no more. 

…

Scroll Up For The Best Advertising Agencies!