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Top Branding Agencies

Did you know that 59% of consumers prefer to buy products or services from a brand they know?

Our experts have identified the best branding agencies around the globe based on service quality relative to cost, expertise and location. The top three agencies are:

award-gold

NYC’s top digital creative design agency working with startups and fortune 100 brands across the globe. Crafted helps digitalize iconic brands, creating custom solutions to build digital brands, generating outstanding interactions and results.

Featured Clients: Revolt TV, AMC Networks, NBC, New York Times, PVH

New York
Under 49
$150/hr
$10,000+
award-silver

Digital Silk is a leading branding agency renowned for their highly effective communication strategies and award-winning creative work. The agency works with clients of all sizes and across industries.

Featured Clients: Toyota, P&G, SONY, doForms, Impendi Analytics, XEROX

Florida
50 - 99
$125/hr
$10,000+
award-bronze

Full-service Michigan based agency with more than 14 years experience. Their services include branding strategy, digital media planning and production, web design, package design, and video editing.

Featured Clients: Harman, Bose, Akzo Nobel, ACDelco, Axulin, McClures

Michigan
Under 49
$132/hr
Inquire

Best Branding Agencies Of 2020

Find the full list of reliable, expert-reviewed branding agencies below. Compare the agencies based on average project price and hourly rates, and visit their websites to find a partner who can effectively grow your brand awareness and retention.

CompanyWebsiteLocationTeam SizeAverage RateMinimal Budget
1. Craftedhttps://www.craftedny.comNew YorkUnder 49$150/hr$10,000+
2. Digital Silkhttps://www.digitalsilk.comFlorida50 - 99$125/hr$10,000+
3. Driven Creative Supply Co.https://drivencreativesupply.comMichiganUnder 49$132/hrInquire
4. Bonfire Effecthttps://www.bonfireeffect.comColoradoUnder 49$150/hr$10,000+
5. Griflan Design, Inc.http://griflan.comPennsylvaniaUnder 49$100/hr$10,000+
6. K2 Analytics INC
https://www.k2analytics.comNevada Under 49
$100/hr
$1,000+
7. RNO1https://rno1.comCalifornia50 - 99InquireInquire
8. 701 Creativehttp://701creativellc.comPennsylvaniaUnder 49$150/hr$1,000+
9. Incline Marketing Grouphttps://inclinemarketing.comUtahUnder 49$80/hr$1,000+
10. Devotionhttp://www.devotion.com.auAustraliaUnder 49 InquireInquire
11. FRW Studioshttps://www.frwstudios.comCaliforniaUnder 49$95/hrUnder $1,000
12. Evviva Brandshttps://www.evvivabrands.comCaliforniaUnder 49$200/hrInquire
13. INOVEOhttps://www.inoveo.roRomaniaUnder 49$125/hr$10,000+
14. Social Media 55https://socialmedia55.comCanadaUnder 49$125/hr$1,000+
15. AXIS visualhttp://www.axisvisual.comPennsylvaniaUnder 49$125/hr$1,000+
16. TechBear.comhttps://techbear.comNew JerseyUnder 49$23/hrInquire
17. Pixel Productions Inc.https://www.pixelproductionsinc.comOregonUnder 49$125/hr$1,000+
18. The PM Grouphttps://www.thepmgrp.comTexasUnder 49$150/hrInquire
19. Identity Marketing Grouphttps://id.marketingNebraskaUnder 49$125/hr$10,000+
20. ReVerbhttps://reverbico.comMinnesotaUnder 49$30/hr$1,000+
21. Cofa Media Inchttps://www.cofamedia.comCaliforniaUnder 49$125/hr$25,000+
22. Convince Communication Networkhttp://www.convince.itItalyUnder 49Inquire$1,000+
23. Webby Central LLChttps://www.webbycentral.comMassachusetts50 - 99$20/hrUnder $1,000
24. Graham Shapiro Design Ltd (GSD®)https://www.gsd.netUnited KingdomUnder 49$100/hr$10,000+
25. Navega Bem Digital Designhttps://www.navegabem.comPortugalUnder 49$40/hrUnder $1,000
26. Elevated Internet Marketing
https://www.elevated.comCaliforniaUnder 49$150/hr$1,000+
27. Sneakers Agencyhttps://sneakersagency.comNew YorkUnder 49$125/hr$25,000+
28. Brightscouthttps://www.brightscout.comTexasUnder 49$95/hr$50,000+
29. Smashed Mediahttps://smashedmedia.comFlorida50 - 99Inquire$1,000+
30. Wegachahttps://wegacha.com FloridaUnder 49$49/hr$1,000+
31. Poncho Studiohttps://helloponcho.comArgentinaUnder 49$25/hr$1,000+
32. NameStormershttps://www.namestormers.comTexasUnder 49$100/hr
$10,000+
33. SocialSellinatorhttp://www.socialsellinator.comCaliforniaUnder 49$99/hr
Under $1,000
34. Opus Brand Consulthttp://www.opusbrandconsult.comCaliforniaUnder 49$200/hr
$10,000+
35. Leveragehttps://www.leveragestl.comMissouriUnder 49$100/hr$10,000+
36. BAKER Associateshttps://bkrdsn.comMinnesotaUnder 49$140/hr
$10,000+
37. Squibblehttp://squibble.designUnited KingdomUnder 49$60/hr
$1,000+
38. Ciedenhttps://cieden.comUkraineUnder 49$39/hr
$1,000+
39. Charle Agencyhttps://www.charle.co.ukUnited KingdomUnder 49$100/hr

$10,000+
40. DesignStudiodesignstudio.comCaliforniaUnder 49$80/hr

Inquire
41. Gatorworkshttps://gatorworks.netLouisianaUnder 49$125/hr
$1,000+
42. Verve Marketing Grouphttps://vervemarketinggroup.comIllinoisUnder 49$120/hr$1,000+
43. Ethic Advertisinghttps://www.ethic-ads.comPennsylvaniaUnder 49$75/hr$1,000+
44. Paragraphs LLChttps://paragraphs.comIllinoisUnder 49$150/hr
$25,000+
45. Brand You Development & Coaching Limitedhttps://www.brandyou.ieIrelandUnder 49$200/hr
$10,000+
46. Vault Innovationhttps://vaultinnovation.comIllinoisUnder 49$125/hr
$25,000+
47. Slice Designhttp://slicedesign.co.ukUnited KingdomUnder 49$100/hr
Inquire
48. Loka Design Cohttps://loka.coCaliforniaUnder 49$100/hr$1,000+
49. ProfileTreehttps://www.profiletree.comUnited Kingdom
Under 49$60/hr
$1,000+
50. Mule Media Inchttps://mulemediainc.comFloridaUnder 49$75/hr$1,000+
51. Growth Hackershttps://www.growth-hackers.netTaiwanUnder 49$23/hrUnder $1,000
52. Rock Candy Mediahttps://rockcandymedia.comTexasUnder 49$225/hr$1,000+
53. 6th Borough Agencyhttp://6thborough.agencyFloridaUnder 49
$160/hr$1,000+
54. Anderson Collaborativehttps://andersoncollaborative.comFloridaUnder 49Inquire$1,000+
55. ElephantMarkhttps://www.elephantmark.comFloridaUnder 49$125/hr$10,000+
56. RedAlkemi Online Pvt. Ltd.https://www.redalkemi.comIndiaUnder 49$30/hr$1,000+
57. Web Sharxhttps://www.websharx.caCanadaUnder 49Inquire$1,000+

What Is A Branding Agency?

59% of shoppers would rather buy new products from a brand they know. (Source: Invesp)

A branding agency specializes in developing, revamping and/or enhancing their clients’ brands.

Their aim is to help you establish a unique position on the market, making your brand easily recognizable and differentiating it from other businesses in your niche.

The best branding agencies create a strategy that can meet your business goals, highlight your values and reach the right audience.

Above all, these companies allow you to gain a competitive advantage while expanding your target market reach and increasing your profit. They achieve this by strategically improving your brand:

  • awareness
  • perception
  • retention
  • loyalty

What Do The Top Branding Agencies Do?

The best branding agencies are extremely specialized in:

  • Developing branding strategy
  • Doing market research
  • Conducting competitive analysis
  • Developing brand identity (logo, image, name, product packaging, etc.)
  • Creating value, vision and mission statements
  • Establishing brand positioning
  • Rebranding
  • Advertising
  • And more

Brand specialists combine all these pieces of the branding puzzle to put together a cohesive, consistent and effective strategy to grow your business.

Having said that, the core strategy is designed to help consumers quickly identify and experience the brand, and give them a reason to choose your products over the competitors’.

The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.

Here is how branding affects them:

  • Consumers: A brand provides consumers with a decision-making shortcut when feeling indecisive about the same product from different companies. For example, when the number of competitive brands becomes too large, and the consumers experiences an information overload, they are likely to apply a short-cut rule, to reduce the decision-making problem. This could be narrowing down the number of brands to be evaluated subsequently with greater scrutiny.
  • Employees/Shareholders: Besides helping consumers to distinguish their products, successful branding strategies are also added to the corporate social responsibility (CSR) of the company.
Best branding agencies of 2019
Branding agencies use a variety of tactics to build a brand that resonates with your audience.

The Different Types Of Agencies

We can divide the creative branding agencies into several categories based on:

  • The industries they serve: Brand specialists have experience in working with different types of businesses including companies in the healthcare, law and fashion industries.
  • The businesses they work with: Some branding agencies help startups and mid-sized companies while others work with well-established brands.
  • Their location: The best digital branding agencies are based in different locations such as Miami, Chicago, New York and Boston.
Looking for the top brand naming agencies?Find them here!

How Much Do Branding Services Cost?

The cost of branding agency services primarily depends on how much the client requires.

The branding process encompasses many different aspects. Therefore, approximately, you can expect to pay:

  • $1000 to $7000 – for market research
  • $3500 to $150,000 – for logo design
  • $3,000 to $4,000 – for brand guidelines
  • $1000 to $5000 – for brand identity

This is how much you could need to allocate for independent branding agency services.

However, if you are a well-established company that needs branding or rebranding from scratch than the entire project might cost $20,000 to $250,000 or more.

Startups and small businesses, on the other hand, can expect $5,000 to $30,000+.

Conversely, these experts also charge per hour.

So, for instance, US-based top branding agencies ask for $100 – $200 per hour whereas Eastern European companies charge $40+.

5 Reasons To Hire A Creative Branding Agency

Whether you have an internal marketing team or a creative team, hiring a digital branding agency will offer a fresh pair of eyes to your brand.

Here are a few reasons why you should hire a branding partner:

  • Innovation opportunities: Hiring a branding partner or a third-party branding consultant will bring in a stance of innovation that your internal creative team may disregard. They will provide you with strategic opportunities and refresh your overall image.
  • Access to the latest knowledge: Branding or rebranding is an everyday task at these creative companies. While working with one, you can be confident that their knowledge is up-to-date, as there are multiple minds working simultaneously to achieve the best results.
  • Deep expertise: The best branding agencies also provide best-in-class research, identity services and strategies that your in-house marketing team probably won’t be able to deliver. They offer unique and proven areas of expertise- across all subjects related to branding and marketing.
  • Unbiased and strategic perspective: A brand requires a strategic approach, a bigger picture and an outside perspective. The partner you hire will survey and analyze the competitive landscape from an unbiased standpoint. This will bring your brand to life in a dynamic fashion.
  • Staying current: The main aim of branding specialists is to keep your brand current. They make sure that the brand is always ahead of the curve which will divert the customers’ focus towards your business. They aim to prove that you are well-versed about the trends within your industry.

The best branding agencies help you build recognition through exceeding client expectations, going above and beyond their contractual duties. Whether it’s extra hours or providing excellent customer service, strong industry credibility is always great recognition.

What’s more, they always aim to increase their client’s return on investment simply by identifying their client’s best-selling products.

By doing that, they are able to develop a more detailed strategy, which helps sell more products/services, while creating an increased value for shareholders, in the form of increases in stock price, for example.

We’ve ranked the best custom logo design companies.Find them here!

How To Choose The Best Branding Agency For Your Business

There are many aspects to consider when you are enlisted to hire a digital branding agency. However, the trick is to ultimately identify your business needs and search for a branding firm based on them.

Matching your strengths and weaknesses with a brand specialists’ skill set will bring you better results. Yet, here are a few more factors to bear in mind before you make a choice:

  • Location: The location of your partner should depend on your expectations. Think about whether you need your branding experts to have access to your offices and other premises. Or, would offshoring be a suitable alternative?
  • Company culture fit: Working closely with your branding experts, you will want their approach to management and communication to complement that of your organization. So, in the screening process, look beyond the portfolios and rates.
  • Client reviews: The best way to an agency’s reputation is through client reviews and testimonials delivered to third parties or in person. These will help you find a partner who is reliable and delivers results.

10 Questions To Ask When Interviewing Branding Experts

Here are the top 10 questions to ask branding agencies before you pick the right partner:

1. What Would You Say Is Your Team’s Core Expertise?

If you are looking to outsource your branding completely, look for agencies that offer end-to-end branding services.

If you are looking for help on a specific project like logo design, brand naming or rebranding strategy, look for agencies with deep expertise in your area of interest.

2. How Do You Approach Branding Projects?

The best branding agencies should never offer you one-size-fits-all services. Instead, they should take the time to understand your business goals, opportunities and challenges thoroughly.

To understand how they would approach your project, communicate your requirements and objectives and ask them how they can develop a strategy that can meet your expectations.

3. Could You Explain Your Typical Brand Development Or Rebranding Process?

Asking these creative agencies about the stages of the branding process will give you an insight into their technical expertise and their level of experience.

Based on their answers, you will also be able to judge whether they are capable of translating your message into a unique and engaging work.

4. What Are Your Capabilities Beyond Branding?

Depending on your business goals, you may want to work with a branding company that is also qualified in marketing and can create different campaigns to increase your brand awareness and conversions.

Choosing a partner that knows the key components of digital advertising can help you stay consistent across various platforms and turn your business into a memorable brand.

5. Have You Ever Worked With Clients In Our Industry?

Review their portfolio to see whether they have the experience, skills and standards that you require.

Also, ask whether they have served clients in the same or similar industry to see how well they understand the environment you operate in.

Those brand specialists who know your audience, market opportunities, trends and challenges will better understand your needs and accelerate project delivery.

6. Which Metrics Would You Use To Track Our Brands’ Performance?

Tracking the performance of your brand plays an important role in your overall digital marketing strategy.

By tracking different metrics, your branding agency can understand how your audience perceives your brand and what their reactions are after a new product release.

All these factors allow your partners to improve their strategies and increase your marketing impact.

7. What Level Of ROI Should I Expect?

Though it is not possible to measure the brand’s direct impact on ROI, it does play an important role in creating strategies that boost your revenue.

The right company would tell you that it all depends on the impact your branding efforts will have on your prospects and customers.

8. How Would Our Teams Collaborate To Ensure The Success Of Our Project?

A healthy collaboration can be the key to a project’s success. And an experienced and top-level branding agency is aware of this.

This is why they have operations in place to ensure that your organization is actively engaged in the project and the decision-making processes.

9. Who Will Work On Our Project?

Understand which brand specialists will work on your project and also who will be the contact person. You should know who you can turn to whenever you have any questions or want to ask about your project’s progress.

Also, it is good to know how much you will communicate and how you will hold your meetings. This will help you plan things in advance.

10. How Much Would My Project Cost?

This is probably one of the most important questions to ask the potential candidates on our list. You should know how each agency charges and how much your project would cost from the very beginning.

This will give you a better understanding of which of these companies you can afford. And, it will also help you avoid any hidden costs.

Looking for premiere branding services? Find them here!

Ready To Find A Branding Agency For Your Business?

The search for the right branding partner can be daunting as there are many options to choose from, particularly when widening the search to the international markets.

This is where a list of the top branding agencies, like the one featured above, comes in handy: It contains dozens of carefully vetter candidates that suit different budgets, aesthetics and geographical preferences.

To find the right partner, remember to:

  • Focus on their location, deciding on the importance of your branding agency’s physical accessibility.
  • Focus on their company culture to be able to function seamlessly, as one team.
  • Review the agencies’ client testimonials and references to find a reliable partner.

Best of luck!

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