What Is A Logo Design Company?
A logo design company provides your brand with a unique visual mark that helps you stand out from the crowd and differentiates you from your competition.
These agencies develop compelling logos that are a symbol of your business and make you easily recognizable on the market.
Statistics show that consumers form first impressions within 10 seconds. And the first thing they would probably see is your logo.
This is why considering these custom services is a smart investment since your brand won’t have a second chance for a first impression.
What Do Logo Design Companies Do?
The top companies offering these services understand the power of simplicity and how it interacts with human imagination.
To come up with a compelling logo that represents your brand in the best light, they:
- Perform market research
- Conduct competition analysis
- Conceptualize
- Drafts
- Prototype
Top logo design companies are experts in different fields and have delivered compelling logos for many industries including fashion, law and food & beverage.
How Much Do Custom Logo Design Services Cost?
Professionally designed logos can cost anywhere between $3,000 and $200,000. Some companies charge fixed rates, while others charge per hour to account for research, drafting and revisions.
The final cost of your logo will, therefore, depend on several factors:
- The complexity of artwork
- Your designers’ location
- The number of hours dedicated to design, including revisions
US companies charge between $125 and $200 per hour, while in regions such as Eastern Europe, this is significantly lower: from $35 to $75 per hour.
Fun Fact: The World’s Most Recognizable Logos Costed Less Than You Think
Before we discover some of the most successful logo design examples, first, let’s take a look at some interesting statistics:
- Google: The original logo of Google was designed in 1998 by its co-founder Sergey Brin. To develop it, he used GIMP – a free graphic program. The design was similar to the one today and contained an exclamation mark.
- Coca Cola: Its famous logo also cost $0 and it was a creation of Frank M. Robinson, the company’s founder’s partner in 1886. At that time, he used a popular writing style that helped them increase their brand recognition.
- Nike: This company bought their logo from a student graphic designer Carolyn Davidson in 1971. It cost only $35.
- Pepsi: In 2008, Pepsi redesigned their logo for $1 million. However, they paid for a complete branding package. However, the real cost was much higher since they had to remove the old logo everywhere it appeared and replace it with the new one.
- Twitter: Simon Oxley licensed the bird of Twitter’s logo through iStock for just $6.
Nowadays, 67% of small businesses would pay up to $500 and 18% up to $1000 for custom logo design services.
Why Hire A Logo Design Agency?
Anyone can use a free logo maker and create a visual mark for their business within a few minutes. However, not everyone can come up with a logo that attracts attention and outperforms the competition.
Here are the top benefits of working with a logo design company:
- Increase brand recognition: A picture is worth a thousand words and having an appealing and memorable logo will stick in your audience’s minds. In fact, studies show that using a signature color in logos improves brand recognition by 80%. So, a compelling logo will help you stand out from the crowd and be easily recognizable in the competitive market.
- Improve brand loyalty: A compelling logo can evoke positive feelings towards brands and their products or services. This increases the trust in the business and contributes to repeated purchases.
- Boost sales: Brand recognition and loyalty result in stable revenue. In fact, a 7% increase in brand loyalty can increase lifetime revenue by up to 85% as loyal clients recommend brands and come back for new offers, deals or sales.
How To Choose The Best Logo Design Company For Your Business
There are ways to tell if a company is among the very best – or at least the one that matches your exact needs and requirements.
Here are several factors that will help you pick the best company for your business:
- Creativity: First and foremost the agency you hire should be creative and innovative. They should be able to design a logo that is compelling, attracts your audience’s attention and outperforms your competition.
- Industry experience: What’s more, they should also have experience in working on projects within your niche. The better they know your target market, the better they can meet your needs.
- Reviews and testimonials: Another important aspect to gauge your partner is the customer satisfaction rate in testimonies and reviews by their past clients. Make sure you pick a trustworthy partner that has delivered measurable results.
- Project management: Furthermore, their project management manners and habits are important as well. They should utilize different tools to stay organized and successfully finish projects on time.
- Cost: Last but not least, the cost of these services is another important factor to consider. Think about how much you are able and want to allocate for your company’s logo and ask each of the companies for a price estimate. This will help you find the best logo design company that fits your budget.
10 Questions To Ask Before Hiring A Logo Design Company
- What is your approach to logo design?
- What programs do you use for logo design?
- Would we have access to the workable files?
- What are the resources you would need from us to successfully complete your project?
- How else can we help you in the design process?
- Have you designed logos for clients in my industry before?
- What are the audiences you have designed for so far?
- What are the designs you are particularly proud of and why?
- Would you and how would be able to help us select the best design?
- How do you price your services?
Takeaways
The top companies are highly qualified at helping brands grow through developing unique visual marks that best describe what they do or offer.
Considering custom logo design services is a smart investment because it increases your brand recognition, improves brand loyalty and most importantly it boosts your sales, which is what every business owner wants.
Before you start your search for the best logo design company, make sure you:
- Set a budget
- Determine your goals
- Set expectations
Then, once you know what you want to achieve by hiring a custom logo design company, you can start comparing agencies to find a trustworthy partner.
To make the right choice:
- Find out what is their experience and see how well they know your industry
- Read their reviews to how satisfied their past clients are of their work
- Discover whether they use a project management tool
- Ask for a price estimate or exact cost if possible
There are just a few little factors that can play a huge role in finding the right company for your brand.
Take your time to research each of the top logo design companies and make a smart choice.
We wish you the best of luck!
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