Digital Silk is an innovative branding agency that offers highly customized superior services and creative, outstanding work. They partner with brands of various sizes and industries.
Featured Clients: XEROX, SONY, P&G, Impendi Analytics, Toyota, doForms
Ink, Inc. Creative Group is a full-service inbound marketing agency based in Brooklyn, NY. They deliver digital marketing and branding services to biotechnology, computer software, engineering, and financial businesses.
Featured Clients: ClockInEasy, At&T, Swiss Re, Accenture, Westfield
One of the leading Californian branding and marketing agency. Their professional trade experience helped Fortune 500 companies, Big Brands, as well as the small businesses, startups, and Nonprofits to make an exceptional result.
Featured Clients: AstoundAI, SpringML, Everyone Matters, NTSOC, UPerform
Partner with a digital marketing company to establish a strong online presence, boost your brand identity and strengthen your relationship with your audience. Read on to find a digital marketing partner for your business.
A digital marketing company is a team of experts who use various digital channels and tactics to optimize their client’s online presence, digital lead generation and sales.
Digital marketing companies offer services that are all about promoting and improving your brand online with a specific purpose defined by your business goals, whether it is increasing conversions, ROI or boosting traffic.
To achieve the goals of their clients, best agencies create digital strategies and provide custom solutions since every brand is unique and has a different story to tell.
Types of Digital Marketing Agencies
Many of these agencies offer a full spectrum of digital marketing services. However, some choose to specialize in particular channels and industries.
Some companies develop deep expertise in the following channels and types of digital marketing:
Social media marketing: Connecting to your audience on social media channels, publishing high-quality content to keep them engaged, sharing offers like discounts, giveaways, etc.
Search engine optimization (SEO): Optimizing your website and content to rank higher on search engines.
Copywriting and content marketing: Creating and publishing articles, blog posts, webinars, videos, infographics, etc.
Email marketing: Promoting your products and/or services via email and developing relationships with clients.
Paid marketing: Digital advertising on social media and search engines where clients’ needs are targeted.
And more
While most agencies work with clients across industries, some choose to specialize in one or two niches. You may, therefore, find digital marketing companies that work exclusively or mainly with clients in:
To easily find your digital marketing company, ask them to share their up-to-date portfolio with you. It will help you discover the industries they have already worked in and whether they have experience in working with clients in your niche.
Nowadays, the number of active internet users has grown up to 4.48 billion. (Statista)
We spend an average time of 6 hours and 42 minutes browsing the web and scrolling down our social media profiles, every single day.
Businesses should take advantage of this and place their products and/or services right in front of the eyes of their audiences and where they spend most of their time – online.
59% of people prefer to make purchases from brands that are familiar to them. (Nielsen)
By promoting your brand across social media platforms consistently and reminding your audience about your consistency, you will not only improve your brand recall but make your products more desirable.
59% of people who receive promotional emails say that marketing emails influence their purchase decisions. (SaleCycle)
Email marketing works simply because people love reading emails that are personalized and instant. They enjoy getting last minute deals and exclusive offers.
It is clear that digital marketing plays a crucial role in the success of businesses. And by hiring an experienced company, you will be able to grab all the potential this digital world offers.
Top Advantages of Outsourcing Digital Marketing To A Specialized Agency
Digital marketing is not a passing trend but a proven technique that takes brands to the next level. Considering digital marketing services and partnering with digital marketing firms offers businesses many advantages.
Let’s take a look at the top three of them:
Access to high-end digital tools and the latest trends:Digital agencies use premium tools for audience and competition monitoring, and performance analytics. Partnering with them will give you access to not only these powerful tools, but it will also allow you to capitalize on the latest trends using your agency’s expertise and know-how.
Attracting qualified leads: These agencies will help you accurately identify and attract your target markets. As a result, your digital marketing efforts will be highly targeted and generate better ROI.
Deep analytics and data-based strategy: Your partner will use data to make informed decisions in terms of strategy and execution. They will help you monitor your performance, as well as identify new opportunities to further grow your online presence and revenue.
As your business grows, thanks to the digital marketing services your partner will provide you with, your needs will change. And they will be there to handle everything and walk you through every growth stage making sure you turn into a reliable brand.
Interested in learning creative branding ideas?Find them here!
How Much Do Digital Marketing Companies Charge For Their Services?
For digital marketing services, most of the best agencies charge hourly. However, the prices will primarily depend on the location, the type of project, the amount of work it needs to be done, etc.
US-based companies charge anywhere between $100 and $175 per hour.
Offshore agencies typically command significantly lower rates, starting at $40 per hour.
Another engagement model many digital marketing agencies offer is retainer-based which usually comes at a set monthly rate.
To get a price estimate for retainer-based services, scroll up to our list and contact a few of your best candidates for more information.
How To Choose The Best Digital Marketing Companies For Your Business?
If you want to grow your business, there is no doubt that the best digital marketing agencies can help you achieve that. However, how can you know which of them is right for you?
Here are five factors to bear in mind:
Know your budget: Before you even start looking for a digital marketing company, think about how much you can afford to spend on digital marketing services. Then, require agencies to provide you with an estimated cost. This will help you narrow down the list of potential agencies.
Types of metrics they use: To make sure the digital marketers you choose to bring you results, they need to use certain metrics to track the performance of their strategies. What’s more, they should also provide you with monthly analytics reports. So, when choosing a digital marketing agency, ask what metrics they use.
Industry experience: Every digital marketing company should have a professional portfolio which is a collection of their previous work. Going through them, you will discover whether they have experience in working on projects in your industry and what results they have delivered. The digital marketing company you hire should have an understanding of your field since it will help them meet your goals successfully.
Location: Is the location something you are concerned about? Will you mind outsourcing a team, or you prefer working with a team of digital marketers while being physically close on location? Think well before you make your choice.
Reviews: What are the previous clients of the best digital marketing agencies saying about them? Checking out their reviews will help you discover how reliable are.
10 Questions To Ask When Interviewing Digital Marketing Agencies
Do you have experience executing digital marketing projects in my industry?
How does your team stay up to date with the latest digital marketing trends?
What kind of tools and metrics do you use to track the performance of your digital marketing efforts?
Will I receive analytical reports on a monthly basis and how will you track the effectiveness of my brand?
How will I be involved in the project and how often will we meet or get in touch?
Who will be our main point of contact?
What will be the deadline for the project?
Do you have a crisis management plan in case any issues arise?
How much will my project cost exactly?
What services are included in the cost?
Found A Digital Marketing Agency? Here Are The Last Few Tips Before Signing The Contract
Your new partner will have access to your company and user data. To ensure your collaboration runs smoothly, draft and sign a mutually beneficial contract that outlines your responsibilities and other legal obligations.
Be sure to cover:
The deliverables: Define your expectations of your digital marketing partner and the goals you aim to achieve.
User data management: Ensure your users’ data is protected and that your partner’s practices comply with all the relevant laws.
Payment terms and methods: Define your responsibilities to your partner, and try to cover all the contingencies in your agreement.
Best of luck!
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Ready To Find A Digital Marketing Partner? Scroll Up To See Some Of The Best Companies Out There.
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