Did you know that 59% of consumers prefer to buy products or services from a brand they know?
Our experts have identified the best branding agencies around the globe based on service quality relative to cost, expertise and location. The top three agencies are:
NYC’s top digital creative design agency working with startups and fortune 100 brands across the globe. Crafted helps digitalize iconic brands, creating custom solutions to build digital brands, generating outstanding interactions and results.
Featured Clients: Revolt TV, AMC Networks, NBC, New York Times, PVH
One of the leading Californian branding and marketing agency. Their professional trade experience helped Fortune 500 companies, Big Brands, as well as the small businesses, startups, and Nonprofits to make an exceptional result.
Featured Clients: AstoundAI, SpringML, Everyone Matters, NTSOC, UPerform
Digital Silk is a leading branding agency renowned for its highly effective communication strategies and award-winning creative work. The agency works with clients of all sizes and across industries.
Featured Clients: Toyota, P&G, SONY, doForms, Impendi Analytics, XEROX
59% of shoppers would rather buy new products from a brand they know. (Source: Invesp)
A branding agency specializes in developing, revamping and/or enhancing their clients’ brands.
Their aim is to help you establish a unique position on the market, making your brand easily recognizable and differentiating it from other businesses in your niche.
The best branding agencies create a strategy that can meet your business goals, highlight your values and reach the right audience.
Above all, these companies allow you to gain a competitive advantage while expanding your target market reach and increasing your profit. They achieve this by strategically improving your brand:
The best branding agencies are extremely specialized in:
Brand specialists combine all these pieces of the branding puzzle to put together a cohesive, consistent and effective strategy to grow your business.
Having said that, the core strategy is designed to help consumers quickly identify and experience the brand, and give them a reason to choose your products over the competitors’.
The objective is to attract and retain loyal customers and other stakeholders by delivering a product that is always aligned with what the brand promises.
Here is how branding affects them:
We can divide the creative branding agencies into several categories based on:
The cost of branding agency services primarily depends on how much the client requires.
The branding process encompasses many different aspects. Therefore, approximately, you can expect to pay:
This is how much you could need to allocate for independent branding agency services.
However, if you are a well-established company that needs branding or rebranding from scratch than the entire project might cost $20,000 to $250,000 or more.
Startups and small businesses, on the other hand, can expect $5,000 to $30,000+.
Conversely, these experts also charge per hour.
So, for instance, US-based top branding agencies ask for $100 – $200 per hour whereas Eastern European companies charge $40+.
Whether you have an internal marketing team or a creative team, hiring a digital branding agency will offer a fresh pair of eyes to your brand.
Here are a few reasons why you should hire a branding partner:
The best branding agencies help you build recognition through exceeding client expectations, going above and beyond their contractual duties. Whether it’s extra hours or providing excellent customer service, strong industry credibility is always great recognition.
What’s more, they always aim to increase their client’s return on investment simply by identifying their client’s best-selling products.
By doing that, they are able to develop a more detailed strategy, which helps sell more products/services, while creating an increased value for shareholders, in the form of increases in stock price, for example.
There are many aspects to consider when you are enlisted to hire a digital branding agency. However, the trick is to ultimately identify your business needs and search for a branding firm based on them.
Matching your strengths and weaknesses with a brand specialists’ skill set will bring you better results. Yet, here are a few more factors to bear in mind before you make a choice:
Here are the top 10 questions to ask branding agencies before you pick the right partner:
If you are looking to outsource your branding completely, look for agencies that offer end-to-end branding services.
If you are looking for help on a specific project like logo design, brand naming or rebranding strategy, look for agencies with deep expertise in your area of interest.
The best branding agencies should never offer you one-size-fits-all services. Instead, they should take the time to understand your business goals, opportunities and challenges thoroughly.
To understand how they would approach your project, communicate your requirements and objectives and ask them how they can develop a strategy that can meet your expectations.
Asking these creative agencies about the stages of the branding process will give you an insight into their technical expertise and their level of experience.
Based on their answers, you will also be able to judge whether they are capable of translating your message into a unique and engaging work.
Depending on your business goals, you may want to work with a branding company that is also qualified in marketing and can create different campaigns to increase your brand awareness and conversions.
Choosing a partner that knows the key components of digital advertising can help you stay consistent across various platforms and turn your business into a memorable brand.
Review their portfolio to see whether they have the experience, skills and standards that you require.
Also, ask whether they have served clients in the same or similar industry to see how well they understand the environment you operate in.
Those brand specialists who know your audience, market opportunities, trends and challenges will better understand your needs and accelerate project delivery.
Tracking the performance of your brand plays an important role in your overall digital marketing strategy.
By tracking different metrics, your branding agency can understand how your audience perceives your brand and what their reactions are after a new product release.
All these factors allow your partners to improve their strategies and increase your marketing impact.
Though it is not possible to measure the brand’s direct impact on ROI, it does play an important role in creating strategies that boost your revenue.
The right company would tell you that it all depends on the impact your branding efforts will have on your prospects and customers.
A healthy collaboration can be the key to a project’s success. And an experienced and top-level branding agency is aware of this.
This is why they have operations in place to ensure that your organization is actively engaged in the project and the decision-making processes.
Understand which brand specialists will work on your project and also who will be the contact person. You should know who you can turn to whenever you have any questions or want to ask about your project’s progress.
Also, it is good to know how much you will communicate and how you will hold your meetings. This will help you plan things in advance.
This is probably one of the most important questions to ask the potential candidates on our list. You should know how each agency charges and how much your project would cost from the very beginning.
This will give you a better understanding of which of these companies you can afford. And, it will also help you avoid any hidden costs.
The search for the right branding partner can be daunting as there are many options to choose from, particularly when widening the search to the international markets.
This is where a list of the top branding agencies, like the one featured above, comes in handy: It contains dozens of carefully vetter candidates that suit different budgets, aesthetics and geographical preferences.
To find the right partner, remember to:
Best of luck!
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